Juan Medina: From the grounds up – reaping the benefits of the coffee bean

Imagine a list of the top coffee drinking countries and you can be sure that the Nordic countries would be in the Premier League. Consider a similar table of countries most concerned with waste recycling in a circular economy and you find a similar result. Not surprising then that a team of young Colombians with an idea for using spent coffee grains should chose the Danish capital Copenhagen as a base for their entrepreneurial venture. ‘Kaffe Bueno’ is based in the heart of the city. Two factors played an important role in the thinking behind the new company. Firstly, the team knew coffee growers back home were struggling to get fair prices for their product. Secondly, they knew that waste products were simple ‘resources in the wrong hands and spent coffee grounds was not the exception. They were determined to find ways to resolve this unlikely combination.

This storymap is a part of the BeUBio storymap series young people whose business ideas, jobs and other activities lead the way towards a different and more sustainable economic path. With a variety of different examples, young people from across the Baltic Sea Region, inspire new ways of making business while having a positive impact to the environment and society. The overall aim is to build a community of like-minded people, by sharing our stories and inspiring each other.

This initiative comes from the BeUBio project, a collaboration between different partners across the Baltic Sea Region pushing for youth participation in the transition to a bio-based economy, and create synergies with other actors and initiatives addressing the SDGs.