Vaiva Žvirblytė: A young entrepreneur’s bet with solid cosmetics

Nature and human friendly as well as practical in daily life products, telling the truth and fighting the stereotypes – this is all about the company of young Lithuanian Vaiva Žvirblytė. In the business of solid haircare products ‘Solidu Cosmetics’, she hopes to reduce plastic and other forms of pollution. Surrounded by a strong team of young (mostly) women, they are also breaking stereotypes about gender roles and business practices.  

This storymap is a part of the BeUBio storymap series young people whose business ideas, jobs and other activities lead the way towards a different and more sustainable economic path. With a variety of different examples, young people from across the Baltic Sea Region, inspire new ways of making business while having a positive impact to the environment and society. The overall aim is to build a community of like-minded people, by sharing our stories and inspiring each other.

This initiative comes from the BeUBio project, a collaboration between different partners across the Baltic Sea Region pushing for youth participation in the transition to a bio-based economy, and create synergies with other actors and initiatives addressing the SDGs.