Nordregio is an international research institute established by the Nordic Council of Ministers

15 December, 2016

Christmas Potential Index 2016

Children in northern Finland, Iceland and northern Norway can expect an earlier Christmas presents delivery by Santa than children in other parts of the Nordic Region.

Nordregio’s Christmas Potential Index (CPI) is made up of indicators that have been carefully selected because of their implications for the level of Christmas-ness of kids and older kids (i.e. adults). The CPI aims at helping Santa to plan his Nordic delivery in the most efficient way possible. The selected indicators offer strong communicative value allowing the ranking to be easily understood and widely used by the givers (Santa and his helpers) and the beneficiaries (kids and old kids). The data has been harmonised and standardised and is drawn from a shaky to a solid data base. The 6 selected indicators are grouped in 3 sub-themes:

Map Facts

Pohjois-Pohjanmaa tops the Christmas Potential Index of the Nordic Region. This region located in northern Finland has the best conditions for an efficient delivery of Christmas presents by Santa, contributing at a high level of Christmas-ness for kids and older kids. The region has very high scores in share of youth population, chance of snow and sourcing production materials. Pohjois-Pohjanmaa is closely followed by the capital region of Iceland and Suðurnes. Both have high scores in share of youth population, number of chimneys and chance of snow, but have low scores in both conditions for sleigh flights (due to strong wind) and sourcing production materials (due to the absence of forests in Iceland).

Policy recommendations:

1. The State of Denmark and the regions of southern Sweden should give the possibility to their residents to travel to other parts of the Nordic where the distribution of Christmas presents is easier for Santa.

2. The State of Iceland should plant more tress to insure more locally produced wooden toys to the population living in Iceland.

Published 15 December 2016

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