Oskarshamn is a rural area in Sweden. The case of Oskarshamn illustrates that jobs alone are not enough to attract people. The local labour market’s need for skills and competences is a challenge for the municipality, and there is a danger of companies relocating if it is not addressed.
In Oskarshamn, a good working environment, services, culture, sport and club activities, along with the attractions of the archipelago, are all seen as important factors for regional development and migration.
