Mobility for all in rural areas – Inspiring solutions from MAMBA

This document presents the innovative mobility solutions developed and implemented within the MAMBA project. Each of them is different because they all take advantage of the opportunities and possibilities of the unique local context in the region.

As a result, each measure has its own (hi)story, which is featured in this document. These experiences are presented in different styles, mirroring the different people who worked on the ground to promote better rural mobility and accessibility. In that sense, this document intentionally takes the reader on a journey to visit the various MAMBA solutions, where local guides share their experience, talk about the variety of challenges faced, introduce other members of their alliance and present the solutions they discovered.

MAMBA stands for “Maximising Mobility and Accessibility of Services in Regions Affected by Demographic Change.” It is a European Interreg project that aims to improve the quality of life in rural areas in the Baltic Sea region through innovative mobility and accessibility solutions.

At first glance, the prospects for such regions seem grim. Specific processes (e.g. ageing populations, out-migration, economic problems, strained public budgets, etc.) are pulling many remote regions all over Europe into a “circle of decline”; a self-perpetuating cycle (or circle) that has a negative impact on the quality of life in rural areas. Looking more closely, however, there is ample hidden potential just waiting to be developed in moving towards solutions. This includes strong social networks, creativity, commitment, resources, a collective sense of charity, and the various infrastructures possessed by local community members and/or the public sector. MAMBA showcases how small interventions can make a real, effective change and counteract this (vicious) circle.