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The Nordic countries are often considered global front-runners when it comes to creating sustainable societies. And while we do a lot of things right, big tasks lie ahead if we are to reach our vision of being the most integrated and sustainable region in the world by 2030. So how can we make sustainable everyday choices more attractive?  The Sustainable Living programme set out to explore this, collecting six innovative projects, each addressing a crucial aspect of sustainability: youth, food, culture, product labelling, education, and gender. The ultimate goal is to make sustainable choices the new norm in the Nordic Region and this requires a team effort across sectors and country borders. This week, Nordregio hosted the Sustainable Living Summit in Stockholm, marking the conclusion of the four-year programme. The event launched the Sustainable Living Hub, collecting all the project resources in one place, and thought leaders across industries, policy, government, academia and civil society joined as we shared an inspiring conference day for sharing Nordic knowledge. Nordregio was pleased by the strong interest in the event, with nearly 700 people registering to attend either in person at Kulturhuset or online (watch a recording of the event here).   Sweden’s Climate Minister, Romina Pourmokhtari, was invited to open the full-day event, and she set the tone for a collaborative atmosphere by putting emphasis on our everyday practices and Nordic collaborations:   “The Sustainable Living programme is a shining example of how we can foster sustainable lifestyle choices and integrate sustainability into our everyday lives through concrete guidelines and Nordic peer learning.”  Her words encapsulated the sense of responsibility that echoed throughout the day’s discussions, underscoring the need to tackle environmental challenges across sectors and disciplines. Throughout the day, the speakers put the spotlight on both a policy level and an individual level. Sustainable…

How are the nutrition professionals of tomorrow working towards a greener and healthier world? What motivates a career in the food industry? Nordregio is going to Green Innovation Week 2024.

Changing our eating habits is the most effective thing we can do for both public health and the climate in the Nordics. According to a new report, taxes and subsidies are key policy tools for making that happen. Thought leaders in the food system call for strong governmental action and more collaboration for better evidence-based policies. Dietary habits are a major factor in disease development, and food systems are responsible for one-third of human-caused emissions. The new report “Policy tools for sustainable and healthy eating” explores policy measures that could facilitate the adoption of sustainable and healthy food alternatives at a time when scientific evidence repeatedly underscores the mounting pressures on both climate and public health. “This new report gives us the direction and tools for the difficult decisions we need to make and the discussions we need to have in order to make things easier for people to live sustainably and healthily,” says Karen Ellemann, Secretary General of the Nordic Council of Ministers. The report demonstrates how the Nordic countries can bolster their food consumption strategies in various ways and create an environment that makes it possible for citizens to eat sustainably and healthily. Taxes and subsidies are key policy tools and the report also suggests co-operation on labelling and marketing regulations to make it easier for people in the Nordics to enjoy healthier and more climate-friendly diets. People want cheaper fruits and vegetables – where is the political response? During the report launch event, several panel discussions were held with a mix of representatives from academia, government, industry, and civil society. Olga Grönvall Lund, representing the association Reformaten, highlighted the disconnect between politicians’ readiness to employ policy tools and the communication of these efforts to the public, underscoring the urgent need for more informed decision-making by both policymakers…

When it comes to getting us to eat in a way that’s healthier and more climate-friendly, we need both the crack of the whip in the form of taxes, and the dangle of a carrot in the form of subsidies. But information campaigns and other measures are also required if we’re to succeed. That’s what Leneisja Jungsberg, Senior Research Fellow at Nordregio, says. Leneisja Jungsberg is a co-author of the report Policy tools for sustainable and healthy eating. The report assists with the follow-up to and implementation of the Nordic Nutrition Recommendations (NNR2023), which were published last year and attracted a lot of attention, largely because of the links drawn between our food and the climate for the first time. This follow-up report goes one step further and looks at what policy can do specifically to steer our eating habits towards being more climate-smart. The report mentions, among other things, a sugar tax, a meat tax, and subsidies for fruit and veg. “If you want to get people in the Nordics to change their eating habits, it’s important to consider a combination of policy instruments and incentives. Although taxes and subsidies play a significant role, they must be supplemented by measures such as information campaigns and things to nudge them in the right direction,” says Leneisja Jungsberg. According to Jungsberg, politicians have a responsibility to put the necessary guidelines in place and to promote cooperation between the public and private sectors. Politicians must also create a stable foundation through legal and administrative frameworks. Jungsberg says that the most important message from the report is that we have to understand how various food-related, personal, and socio-environmental factors affect the way in which we react to different control instruments. “In assessing policy instruments from a behavioural change perspective, it becomes clear how…

How can rural areas become attractive for youth? The Nordic Youth Panel has the answer. The panel’s recommendations were presented at a recent webinar on regional attractiveness organized by OECD, and for the Nordic Ministers of Regional Affairs in Reykjavik during a meeting last week. Research Fellow Mari Wøien Meijer had the possibility to present the work of the Nordic Youth Panel during the webinar “Enhancing regional attractiveness for resilient development: a dialogue amongst practitioners”. The webinar was arranged by the OECD Centre for Entrepreneurship, SMEs, Regions and Cities and gathered various practitioners and experts to discuss enhancing regional attractiveness for resilient development. The event aligned with the OECD’s ongoing efforts to understand and promote regional attractiveness due to evolving global challenges like climate change, technological shifts, and the quest for more strategic globalisation objectives. Key drivers of regional attractiveness are attracting talent, investors and visitors to regions grappling with challenges like outmigration. In the Nordic region, many rural municipalities face demographic challenges with ageing populations and the migration of young people to urban areas, resulting in less diverse labour markets and services. Adapting to these trends while attracting young residents is challenging due to the superior educational and employment opportunities in cities. This situation leads to reduced funding for services, especially for the elderly and youth, further diminishing the appeal of rural areas and creating a vicious cycle of decline. What can we do to make rural areas more attractive for young people? Key areas of focus as identified by the Nordic Rural Youth Panel include improved transportation options, affordable and diverse housing, accessible education linked to local labour markets, mental and physical health support, funding for public meeting spaces, and communication using accessible language and platforms. “The Nordic region’s aim is to become the world’s most sustainable and…

We need to eat healthier and more sustainably – we know that. But why is it so hard to change behaviour? This was the topic when nearly 150 professionals gathered for a Nordic workshop to discuss and brainstorm ideas for effective measures to facilitate change, focusing on possible policies that can be implemented to improve food choices and dietary habits. The interest in the workshop “Behaviour change for sustainable food consumption” was huge and nearly 150 people from all over the Nordics gathered both physically and online to learn and discuss behaviour change in diets. For one afternoon, the participants could dive into the theme in the company of several speakers: Michael Minter (CONCITO’s Food Program), Therese Lindahl (Beijer Institute of Ecological Economics), Pierre Chandon (European Institute for Business Administration), Minna Kaljonen (Finnish Environment Institute), Alexander Dubois (Formas) and Rasmus Lillelund Lovring and Jeppe Deleuran Kristensen (Aarhus municipality). Less meat and more plant-based meal options We are facing several sustainability challenges. Four out of nine planetary boundaries are already crossed: biodiversity, biochemical flows, land use and climate change. In the future, we must feed more people on less land. The single most important transformation is shifting diets. This was highlighted by Michael Minter from the think tank CONCITO. The key elements in the food transition are eating less meat and dairy, eating more vegetables and fruits and introducing new plant-based products. The key drivers in the shift are research, education, opinion-building, retail, the food industry and agriculture. When shifting to more sustainable and healthy diets, we must also focus on a just transition. Minna Kaljonen from the Finnish Environment Institute highlighted that the broad societal changes needed will have significant social, economic and cultural effects. Some changes might seem unfair to the farmers and the consumers. “The societal discussion space…