Remote Work in Smaller Towns: Possibilities and uncertainties

Has remote work post-pandemic expanded the influence of Nordic capitals on surrounding towns? Through case studies in five Nordic towns, the report focused on how remote work opportunities influence small-town attractiveness, population retention, and planning strategies. It explores the effects on populations, urban-rural landscapes, and planning needs.

The findings reveal a shift in population dynamics, with people moving from capitals to smaller towns, leveraging remote work’s flexibility. This shift presents opportunities and challenges for regional development, highlighting the need for further research to navigate the complexities of remote work’s long-term implications. Despite remote work becoming common, the study found little proof that remote work opportunities have made these towns more attractive. 

Remote or hybrid work can attract new populations and highly qualified personnel, enhancing towns’ attractiveness without necessarily increasing the population. Ongoing research is needed to fully understand remote work’s potential and inform policy and planning to attract new residents and visitors.

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